Jaguar Land Rover

Overview:
Jaguar Land Rover wanted a flexible, high-performance commerce experience that matched the standard of its brands, and connected customer data across its sales, marketing and analytics platforms. We designed and built a headless Salesforce Commerce Cloud (SFCC) solution. This separated the storefront from the commerce engine, giving JLR the freedom to create a fast, brand-led front end with SFCC's reliable commerce capabilities behind it.

Our work covered the full solution: SFCC architecture, front-end development, and the data mapping that connects commerce activity to Google Analytics 4, Salesforce core and Tableau. The result is one connected view of the customer, from first visit to purchase and beyond.

Tech Stack:
Salesforce Commerce Cloud (B2C Commerce): headless commerce engine via SCAPI / OCAPI
Front end: React / PWA Kit / Next.js, built to headless best practice
Google Analytics 4: event and ecommerce tracking mapped to SFCC data
Salesforce core: Service Cloud] for a unified customer record
Tableau: reporting and dashboards across commerce and customer data

What We Achieved:
Designed the SFCC solution architecture for a scalable headless setup that fits JLR's wider technology landscape.
Built the front end, giving JLR full control over the digital experience without being limited by a traditional storefront.
Mapped data end to end between SFCC, GA4 and Salesforce core, so customer and transaction data stays consistent across every platform.
Enabled Tableau reporting that joins commerce, analytics and CRM data for a clear view of performance and customer behaviour.
Faster page loads, improved conversion, or a reduction in manual reporting time.